Book Description A business’s search strategy can have a dramatic impact on how consumers interact with that business. But even more importantly, search engine activity provides amazingly useful data about customer behavior, needs, and motivations. In this non-technical book for executives, business owners, and marketers, search engine strategy guru Vanessa Fox—who created Google’s portal for site owners, Google Webmaster Central—explains …
Book Description This is the other side of the Google story. In Search & Destroy, Google expert Scott Cleland, shows that the world’s most powerful company is not who it pretends to be. Google pretends to be a harmless lamb, but chose a full-size model of a Tyrannosaurus Rex as its mascot. Beware the T-Rex in sheep’s clothing. Google has …
Book Description Google gets searched more than 250 million times every day—creating an unbelievable opportunity to get your business in front of thousands every minute…IF you know what you’re doing. Google AdWords experts Perry Marshall and Bryan Todd uncover the fundamentals, techniques, tools, and tricks that Google should teach you, but doesn’t. Learn how to build an aggressive campaign from …
Book Description En este libro encontraras los pasos e indicaciones, para obtener ingresos por Google. Aprenderás a crear diferentes estrategias, campañas, métodos, búsqueda de mercado, para conseguir nuevos clientes. De esta manera ofrecerá sus productos o servicios por adwords, conseguirá dinero por medio de adsense y por otras herramientas, Te enseñamos a ubicarte en los primeros puestos de google, de …
Book Description Do you need to get it right, too? Then, learn from Google. Legendary testing expert James Whittaker, until recently a Google testing leader, and two top Google experts reveal exactly how Google tests software, offering brand-new best practices you can use even if you’re not quite Google’s size…yet!